CRZ_01.jpg

Honda CR-Z

Campaign Identity

I was briefed to create a campaign identity for the health and wellbeing week at The Shard’s offices. A still life photographic route was art directed using bright coloured sports and health objects to create a clean, modern, gender neutral aesthetic. These images were used as a backdrops for messaging throughout the campaign across print and digital platforms.

CRZ_01.jpg
 
 

Honda CR-Z
Brochure Design 

I was briefed to design a brochure for the launch of Honda’s CR-Z hybrid hatchback. Their superhero advertising concept was adapted for the brochure layouts and typography bringing a comic strip feel to the design. CGI images were created in collaboration with Saddington Baynes. The brochures were used across Europe and adapted for different languages. 

 
 
CRZ // Cover

CRZ // Cover

CRZ // Brochure

CRZ // Brochure

CRZ // Brochure

CRZ // Brochure

CRZ // Brochure

CRZ // Brochure

CRZ // CGI Image

CRZ // CGI Image