JS | Design
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Mini Club

Campaign Identity

I was briefed to create a campaign identity for the health and wellbeing week at The Shard’s offices. A still life photographic route was art directed using bright coloured sports and health objects to create a clean, modern, gender neutral aesthetic. These images were used as a backdrops for messaging throughout the campaign across print and digital platforms.

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Mini Club
Brand Identity

I was briefed to update the brand identity for Boots Mini Club clothing range. A logo design inspired by adult fashion brands was chosen and developed into a more sophisticated look, that was intended to appeal to aspirational young mums. Creative output included the logo, brand guidelines, packaging, in store graphics, website pages, online comms and additional sub-brands.

 
 
MC // Logotype

MC // Logotype

MC // Brand Guidelines

MC // Brand Guidelines

MC // Brand Guidelines

MC // Brand Guidelines

MC // Photography

MC // Photography

MC // Packaging

MC // Packaging

MC // Pamphlet

MC // Pamphlet

MC // Website, Microsite

MC // Website, Microsite