JS | Design
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Irvine Sellar

Campaign Identity

I was briefed to create a campaign identity for the health and wellbeing week at The Shard’s offices. A still life photographic route was art directed using bright coloured sports and health objects to create a clean, modern, gender neutral aesthetic. These images were used as a backdrops for messaging throughout the campaign across print and digital platforms.

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IRVINE SELLAR
Book Design 

I was briefed to collate and display news and memories after the sad passing of Irvine Sellar, entrepreneur and developer of The Shard. A hardback book was chosen as the best format to present the information in a respectful and long lasting way. Tributes, articles and tweets were typeset in a clean style, drawing attention to the headlines, whilst creating a cohesive look to the mixed source material. A small number of books were produced for family members, close friends and displayed in The Shard office reception.

 
 
IS // Book Cover

IS // Book Cover

IS // Contents Page

IS // Contents Page

IS // Tributes Page

IS // Tributes Page

IS // Tributes Page

IS // Tributes Page

IS // Chapter Page

IS // Chapter Page

IS // Press Articles

IS // Press Articles

IS // Press Tweets

IS // Press Tweets

IS // Image Page

IS // Image Page