JS | Design
JS – M2b 2.jpg

M2b Lookbook

Campaign Identity

I was briefed to create a campaign identity for the health and wellbeing week at The Shard’s offices. A still life photographic route was art directed using bright coloured sports and health objects to create a clean, modern, gender neutral aesthetic. These images were used as a backdrops for messaging throughout the campaign across print and digital platforms.

JS – M2b 3.jpg
 
 

M2B
Press Tools

I was briefed to design the press tools for Mothercare’s M2b collection. A lookbook, image library and catalogue pages were produced. The lookbook was printed on Omnia paper for its superior image reproduction and tactile quality. A blind debossed logo and black side sewn cover added a luxury feel and complimented the black and white theme running through the photography. 

 
 
M2B // Lookbook

M2B // Lookbook

M2B // Lookbook

M2B // Lookbook

M2B // Lookbook

M2B // Lookbook

M2B // Press Photography

M2B // Press Photography

M2B // Image Library

M2B // Image Library

M2B // Image Library

M2B // Image Library

M2B // Debossed Cover

M2B // Debossed Cover

M2B // Side Sewn Cover

M2B // Side Sewn Cover